Cards Against

For Cards Against Humanity, 2020 has been no laughing matter.

The creators of the popular card game — which tries to draw out the most inappropriate and macabre answers to questions for laughs — have decided to forgo their annual Black Friday stunt at the tail-end of a year in which COVID-19 has upended life in the U.S. and around the world.

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This is the full version of Cards Against Potter! It contains 252 total cards (54 black cards, 198 white cards, and both the black and white backs). With so many cards, its designed to be used as a stand alone game, but it would work quite nicely with your other decks as well. This game is a must for all Potter fans with an evil sense of humor.
Can you survive the storm?

In previous years, the card-game maker has lampooned the fervor surround Black Friday and Cyber Monday by running absurdist promotions. In 2014, the company sold “literal feces, from an actual bull” — and some 30,000 people placed orders, with proceeds going to the charity Heifer International. Two years ago, the company sold everything from a car to a Picasso lithograph for less than $100.

But this year — against the backdrop of a pandemic that’s claimed over 264,000 lives in the U.S. and a global reckoning with systemic racism — the company decided now was not the time for its usual fun and games.

“Today is Black Friday, Cards Against Humanity’s favorite holiday,” a statement on the company’s website read. “Usually, we do a big, loud stunt in an attempt to make some kind of statement about consumer capitalism.”

Instead, the Chicago-based company chose to donate the $250,000 set aside for its Black Friday promotion to five charities selected by the company’s employees: Equal Justice Initiative, the New Georgia Project, National Low-Income Housing Coalition, Brave Space Alliance and the Laughing At My Nightmare COVID-19 Relief Fund.

“These organizations fight for causes we care about — we believe that Black Lives Matter, that voting rights are human rights, and that no one should go hungry or homeless,” the company said, with a call-out asking people who visited its website “ready to pay us $5 to fill the Chicago River with spaghetti or whatever” to instead donate their money to one of those organizations through links provided.

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Earning goodwill can be a winning, profit-boosting strategy for retailers. Studies have shown that people are willing to spend more money for products if the company has a reputation aligned with their own values.

“Consumers want more from brands today, and brands are stepping up to communicate their values. If it’s an authentic act, as opposed to a publicity grab, they will earn customer respect and trust,” said Tracy Williams, CEO of the Los Angeles–based public-relations firm Olmstead Williams Communications. She believes many of Cards Against Humanity’s customers will appreciate the company’s Black Friday gesture, she said.

Of course, Cards Against Humanity is far from the first company to speak out about the issues facing our society this year. Amid the protests surrounding the killing at Minneapolis police hands of George Floyd earlier this year, many companies released statements in support of anti-racist efforts and the Black Lives Matter movement.

But experts and activists have warned that if a company doesn’t back up such statements with real action, it could backfire with customers. “Measuring up to the expectations of your stakeholders sometimes takes you to societal issues,” J. Walker Smith, chief knowledge officer of brand and marketing at Kantar, told MarketWatch earlier this year.

Cards Against Humanity faced its own reckoning in this vein earlier this year. In June, the gaming news website Polygon published accounts from former employees claiming the company’s workplace environment and culture were racist and sexist. As a result of the allegations, one of the company’s co-founders, Max Temkin, stepped down, though he remains a shareholder.

“We are committed to rebuilding a workplace that the partners and staff can be proud of. It is our responsibility to see this through,” the company’s remaining co-founders said in a statement published on the Cards Against Humanity website.

(Cards Against Humanity did not immediately return a request for comment.)

With that context, some viewed Cards Against Humanity’s Black Friday statement as a win-win. “It was a low-risk, moderate-reward decision for the controversial brand, which has faced accusations of racism, sexism and a toxic work environment,” said Brian Hart, found and president of Philadelphia-based public-relations agency Flackable. “Cards Against Humanity was uniquely positioned to spin an announcement like this into a PR win, and regain some relevance this holiday season.”

Tonya Garcia contributed to this story.

Cards Against Humanity is simple: be as irreverent as possible while making your friends laugh. It’s basically like playing Mad Libs or Apples To Apples when you were a kid, but with a heaping side of grownup messiness. The most fun part of Cards Against Humanity is seeing your friends’ faces and hearing their laughter (or horror) at everyone’s cards. If you’re looking for that rush while social distancing, figuring out how to play Cards Against Humanity on Zoom (or at least, a game that's pretty darn similar) can bring a decidedly adult twist to your virtual happy hours.

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How To Play Cards Against Humanity

The game itself is pretty simple. Everyone is dealt 10 white cards, each with a collection of absurd sentence fragments or words. Think things like “Meatloaf, the food,” “Meatloaf, the man,” and “Social justice warriors with flamethrowers of compassion.”

When it’s your turn, you’ll pick a black prompt card from the collective prompt pile. It’ll have a fill in the blank, like, “This is the prime of my life. I’m young, hot, and full of _____” or “My name is Peter Parker. I was bitten by a radioactive spider, and now I’m _____.” Everyone else has to submit one of their white cards to fill in the blank. Example: “My name is Peter Parker. I was bitten by a radioactive spider and now I’m [your card: Meatloaf, the man].” You submit your cards face down so the prompter isn’t biased when they choose the response that made them laugh hardest. If your card is deemed the wittiest, you keep the prompt card. The person with the most black cards collected when you reach the agreed-upon number of rounds (or when you all just get tired) wins.

Cards Against Humanity

How To Play Cards Against Humanity On Zoom

Cards Against Humanity Online With Friends

Watching your besties’ reactions to your choices is the best part of it all, so “socially distant” and “Cards Against Humanity” don’t necessarily go together. That said, chaos is a natural friend of Cards Against Humanity, so figuring out alternative play styles on Zoom can be a lot of fun.

To play Cards Against Humanity on Zoom, each player can download and print the official Cards Against Humanity deck or the Family Edition if they don't already have a deck in their games closet. To submit your white card responses anonymously, select a trusted chairperson (say, Friend A) to receive everyone's responses through private Zoom chats. So when you're the prompter, everyone else will send their white card responses in a private Zoom chat to Friend A. When everyone's done, Friend A will post all the responses (including their own) without names into the public chat. From there, you'll read and pick the winner like you normally would. When Friend A is the prompter, have someone else fulfill their solemn duties for that round. Keep track of your prompt cards in your Notes app or somewhere else on-screen.

If that all sounds mighty complicated, you can opt to play a clone of Cards Against Humanity using a website appropriately called All Bad Cards (which is not affiliated with the ~ offish ~ Cards Against Humanity game). The process is pretty simple, and it simulates a virtual version of your fave game — no shuffling required.

Go to allbad.cards on your phone (so you can use Zoom’s full-screen mode — or, play on your computer and just half-screen everything).
Select “New Game” on the site’s homepage.
Enter your first name.
Mark your game as private to play with your selected friends.
Follow the prompts to customize your game.
Once everything is set up to your liking, click back out of Game Settings and copy the link to the game so you can send it to your friends.

Once you’re all in the Zoom room, figure out who’s going first. Then, all you have to figure out which card you’re going to choose for “What’s a girl’s best friend?” (Obviously, 'A gender identity that can only be explained through slam poetry.')